Activity #2 Lecture
How Do You Create a Layout? There are several steps used in layout to come up with ideas for a design. You must think about the vision you have for your project. By following these steps you can explore and expand your ideas to come up with a creative design. The steps are:
- Rough Layout
- Comprehensive Layout
- Mechanical Layout
Thumbnails: Thumbnails are the first step to coming up with ideas for a design. They are quick, small sketches drawing rapidly that allow the artist to explore a lot of ideas. Sketching is way of testing the visual appeal of a printed piece.
The first sketch will probably not be the design that you select, but as you create each sketch it will help you test different ideas so that you can visualize the end product. The purpose of the sketches is to evaluate the weight and placement of each element.
Thumbnails are generally done with a pencil. However, thumbnails can be done on a computer and occasionally may use color.
CFU (Checking for Understanding): Describe what a thumbnail sketch is in your own words? What is the purpose of thumbnail sketches?
Rough Layout: Once you have chosen a specific thumbnail, you need to refine your design. A rough layout is similar to thumbnail sketches, except that they are done to actual size. In a rough layout there are sometimes symbols used to represents parts of the layout: lines for type and rectangles for photos. The rough layout will be much closer to the intended printed piece than the thumbnail sketch.
CFU: Describe what a rough layout is? How is it different than a thumbnail? What is the purpose of rough layout?
Comprehensive Layout: After the rough layout is done and approved, a comprehensive layout is made. This is sometimes referred to as a "comp". A comprehensive layout is drawn to match the final design as closely as possible. All color is usually shown and the product is presented as closely to what the final product would look like. For example, if you were designing a new layout for a soda can, you would actually glue the layout on a can to present it to the client. A comprehensive layout gives a client a good idea of how the final product will look. Comprehensive layouts can also be done on the computer.
CFU: Describe what a comprehensive layout is? Why is a comprehensive layout important?
Mechanical Layout: These layouts used to be called paste-ups and camera ready copy. These types of layouts used to be produced entirely by hand by mechanical layout artists. They used drafting tools and adhesive to paste type and copy on to a piece of paper or board. They are the final design done before the piece goes to print. Nearly all mechanical layouts are now produced on the computer using publishing software such as Adobe Illustrator, Adobe InDesign, Quark Xpress, Corel Draw and Microsoft Publisher. This is a critical stage, because this is the digital file that is created is what will be sent to the printer. These must be approved by the client and checked for spelling, grammatical mistakes, and design problems before they go to press.
CFU: Describe what a mechanical layout is? How did it used to be created? How is it created now? Why is this such an important stage in the layout process?